
What we do
For that, we produce videos that have a strong editorial dimension, with a journalistic approach, and always bring the creative touch that will make your organisation stand out.
The Good Angle helps startups, scaleups and tech companies solve some of their most pressing communications and marketing challenges.
For instance, explaining their complex products and services or demonstrating their expertise and thought leadership to their audiences.
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We also help our clients get the attention of investors, partners and customers, as well as hire and retain talented team members.



- Explainer videos and tutorials
- Trainings and workshops
- Masterclasses and courses
- Short-form documentary videos
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- Long-form documentary videos
Corporate videos
- Company and product presentations
- Customer and partner stories
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- Employer branding
- Internal communications
- Events coverage
(online, physical or hybrid)
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Educational videos
Who we are
Our DNA lies at the crossroads of corporate communication, journalism, marketing, and of course, video production.
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The Good Angle was founded in 2021 by Olivier Lefebvre, a seasoned video producer with 20 years of experience in audiovisual content production.
We are an international, multilingual team of video production and storytelling experts based in Berlin and Paris, and built upon a European network of directors, video editors and motion designers.
Our flexible organisation guarantees our clients a great reactivity and adaptability for their projects, whether they need a simple "one-man-show" to interview a customer, a multi-camera crew to cover a live event, or a team of experienced motion designers.

Why us?
Because we are thorough and detailed-oriented in our approach. Clarity is king.
Because our team comes from a marketing, tech and audiovisual background, and therefore understands your industry-specific challenges. We are specialists, not generalists.


Because we have the right set-up for what we do:
small to mid-size flexible production crews and
a very reactive organization.
And because we love
technology and
innovation!
Because we provide the right mix of creativity and editorial precision.
