Case studies
Uniti AI x Inspire Communities
How to create your first customer story video and turn it into a scalable series
As a young startup operating in the fast-moving field of agentic AI, Uniti needed to build trust in its products. One of the most effective ways to do this was by showcasing how customers were using them and the tangible benefits they delivered.
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After experimenting with a few recorded video calls with customers, the team quickly realised the content wasn’t strong enough to support their goals. They needed high-quality videos that clearly communicated their messages while remaining visually engaging and easy to digest.
1. The challenge
Founded in 2024, Uniti AI is a fast-growing startup building AI agents for the real estate industry.
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Based in New York, the company operates across the US and the UK. Its customer communications platform enables real estate teams to deliver faster, more consistent, and more reliable responses than traditional human-only workflows.
A one-day shoot in Houston with Inspire Communities, one of Uniti AI’s customers in the manufactured housing sector. With a small and flexible set-up (one director and two cameras), we captured an in-depth interview with their SVP of Sales, complemented by B-roll and aerial drone footage to bring the story to life.
2. The solution
3. The outcome
- 1 hero video (3min 45 sec) highlighting the key aspects of the collaboration
- 5 short cutdowns (30-45 sec each) designed for social media, teasing the customer story and exploring specific topics not covered in the hero video
- Full delivery in under three weeks after the shoot
Overall, Uniti AI gained a compelling proof point demonstrating the value of its products for major industry players, that can be used across multiple touchpoints — including the website, YouTube, LinkedIn, events, and sales meetings.
​Based on the results of this pilot, more customer stories will be produced in 2026.
Hero video
Cutdown 1/5
Enfuce x Money 20/20
How to turn your presence at a major industry event into a content engine that powers months of engaging marketing and communications
Every year, Money20/20, the leading financial industry event in Amsterdam, brings together the biggest names in fintech. Enfuce attends to showcase its solutions and create an immersive branded experience for customers, partners, and prospects.
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For European fintech companies, it’s arguably the most important event of the year. That also means a significant financial and human investment for Enfuce. Maximizing ROI is therefore essential—including capturing video content that can power marketing campaigns and communication channels long after the event.
1. The challenge
Enfuce is a Finnish fintech specializing in payment solutions and card programmes.
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Based in Helsinki, the company has a team of 150+ people across Europe. Its modular, scalable, cloud-based platform makes it one of the most innovative companies in the industry.
A three-day on-site shoot with a light, highly flexible setup (one director, two cameras) to capture both event content (atmosphere and highlights) and corporate content with internal and external stakeholders attending the event.
This included sit-down interviews with industry leaders, customer case study videos, explainers with Enfuce team members, and podcasts.
2. The solution
3. The outcome
26 videos filmed in just 3 days, with a post-production turnaround of 2 to 4 weeks:
- Industry leaders interview series (10 videos)
“Passport to Payments”
- Case study videos with customers (2 x 4 videos)
Octopus Electroverse and Shuttel
- Wrap-up video (1 video)
- Educational product-focused videos (2 videos)
“Myth vs. Fact”
- Nordic culture video (1 video)
- Podcasts (4 videos)
All in all, Enfuce secured 3 to 4 months’ worth of video content for social media (LinkedIn), along with strong customer stories for their website and a full library of videos for their YouTube channel.
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Together, this content showcases their thought leadership, highlights their innovative and distinctive offering, and reinforces their bold, refreshing brand positioning in an industry where marketing can sometimes feel dry.
